Hi, I’m JC — your business tech guy
Your business isn’t a tech business — and it shouldn’t have to become one. I look after the whole technology side for small businesses in Edmonton — the IT, the website, the marketing, the automation — as one partner, so you and your team can stay on the work you’re actually good at.
Free 30 minutes · No pitch · No homework
Somebody ended up being the tech person. Nobody applied for it.
Your business is good at what it does — the plumbing, the therapy, the food, the work. Nobody on the team was hired for technology, and that was the right call.
But the tech still has to happen. So it lands on whoever seems most comfortable with computers. The office manager runs the website. A technician “does” the email. You spend Sunday night wrestling the invoicing.
Which is how a good business ends up here:
Tech decisions keep getting postponed, because nobody’s sure enough to make them.
The website was built years ago — by someone’s nephew, or an agency that moved on.
There are at least three logins nobody fully controls.
Marketing happens in bursts, when somebody finds a spare evening.
Your most computer-comfortable person is quietly behind on their actual job.
You suspect half the admin could be automatic. Nobody has time to find out.
None of this is a failing. It’s what happens in every good business that’s too small to hire for tech. It’s exactly the gap I fill.
One partner for the whole technology side
Not a repair guy. Not an agency. Not a menu of services. One person who takes responsibility for the technology side of your business and works with you continuously — a living roadmap, steady monthly improvement, and support when things wobble.
When you work with JC Mastro Consulting, you’re working directly with me. No ticket queue, no explaining the same problem twice.
I work with a small number of partner businesses at a time — that’s what makes it work.
The stuff you’d otherwise need three different companies for
The essentials
email, accounts, files, backups
Day-to-day IT
devices, Wi-Fi, support
Online presence
website, Google, reviews
Bringing in customers
search, ads, follow-up
Running smoother
scheduling, quotes, less paper
Automation & AI
the repetitive work, handled
One partner, instead of three providers
Covering all of this normally means a marketing agency, a managed IT contract, and a hire you can’t quite justify — each owning one slice, with you coordinating the seams. The partnership covers the whole picture in one relationship — one number instead of three, and nobody coordinating the seams but me.
I’ve been on your side of it too
Twenty years in tech — Apple, the University of Alberta, TELUS. But for the last ten I’ve run my own business, which means I’ve done the invoicing, chased the files, and watched evenings disappear into work a computer should have been doing.
That’s why I work with businesses that aren’t tech businesses. I’ve seen first-hand how much changes when someone finally owns the technology side.
There’s no such thing as a basic question
Let’s talk about your business, not technology
Thirty minutes. Bring questions, not answers.
Book a free conversation